Click

CLICK beginnings
From the very start in the year of 1991 Fashion Studio Click demonstrated that it was not going to be a typical model agency, which would only represent models and offer services related to their performances on fashion market. It decided to back up its enthusiasm with highly professional standards being aware that fashion culture is also a civilization phenomenon, which needs to be multilaterally analysed.
CLICK in culture
Thanks to its creative and unique qualities regarding to the multimedia projects' organization, Fashion Studio Click established strong relations with the world of Culture and distinguished itself as a participant in various cultural events and an associate of many cultural institutions as well as art and professional associations, such as: the Museum of Ethnography, the Serbian Academy of Science and Art, the Yugoslav Film Library, the BITEF Theatre, the Belgrade Cultural Centre, etc.
CLICK in fashion
Fashion Studio Click made an enormous breakthrough into the world of fashion in the decade of its existence. All prominent Yugoslav fashion houses and designers worked together with Click and, what is more important, each new beginning signified the continuation of that successful deal. This fashion studio pays enormous attention to young designers whom it encourages and helps their affirmation from its first project to its well-known and exceptionally appreciated Fashion Week.
CLICK production
Beside ample quality production of fashion shows, Click organizes and carries out the production of various catalogues, printed materials, billboards, cover pages, editorials, video clips, campaigns and creates image of celebrities as well. Since 1999, working together with Tipografic printing enterprise, Klaudio Cetina, as an art director, numerous photographers and celebrities, Click has been publishing an annual calendar. The main goal of this project is to present so simple and common means of telling time as real objects of art, which are exceptionally outlined and done in top quality techniques.
CLICK boundless
In the past ten years Fashion Studio Click improved its professional skills and proved itself also by taking part in various fashion presentations in Milan, Rome, Paris, Mexico City, Brussels, Bucurest, Athens, Thessalonica, Skopje, Sarajevo etc. or by establishing strong relations with foreign model agencies from the major fashion capitals. Click's general manager Nenad Radujevic travels frequently abroad in order to keep in touch with new achievements in the world of vogue and make contacts, which would hopefully lead to exceptional and attractive fashion events. Therefore, our public had rare privilege to see some imaginative and exquisite designs of young artists from Slovenia, Croatia, Mexico and Italy. In 1995, thanks to the French Cultural Centre and the attendance at Paris Prt-a-Porter, the idea of Belgrade Fashion Week was conceived.
CLICK Fashion Week
The biggest project of Fashion Studio Click started in 1996 is Belgrade Fashion Week imagined as commercial and art fashion festival similar to the like events worldwide. After 9 projects Click demonstrated how necessary this sort of fashion event is in our country. The achievements of Belgrade Fashion Week are: a great number of regular participants and increasing interest of the new ones, exceptional business results, affirmation of young designers, linking fashion with other trade branches via various presentations of accessories, cosmetics etc, foreign designers, excellent media support, elevation of professional level, innovations and imagination etc.
CLICK and media
It is almost impossible to imagine the lack of media support if one is involved in public orientated business such as fashion presentation. Nevertheless, working together with media does not include only strong publicity of Click's "production", but rather intensive back-up concerning this studio's educational program which has always been supported by media in the form of numerous TV reports, special pages and actions in different magazines. Apart from major domestic media backing up all projects organized by Click, the studio has very productive business relation with French Fashion Channel - FTV.
CLICK people
Finally, it is more than necessary to emphasize that Click team in this first decade consisted of exceptional people who became the leading creative force in their branches, many of them permanently enchanted by fashion mystery and glamour - top team of models, make-up artists and hairdressers, backstage staff, stage and graphic designers, highly professional marketing and PR managers.
Although diligent and professional, Fashion Studio Click succeeded to preserve that original family like working atmosphere and strong sense of belonging on which its general manager Nenad Radujevic always insists.
CLICK friends
In these first 10 years many actors, artists, writers, journalists, musicians and celebrities were involved in Click's projects as dear guests, participants, authors and co-authors.

Click works in fashion including print, catalog, editorial, runway, showroom; commercial including product, lifestyle, corporate; and glamour including adult.