Article stats: Views: 3828 Votes: 5 Average: 4.20 Added: 2007-03-21 | |
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A story of Jimmy Choo began more than 11 years ago. And with the help of two women: one was assiduous and other - very social. Three brilliantly skilled persons began this business with few opportunities, but with high hopes and ambitions. Who are they? And what did they have to achieve until the Royal British family started wearing their shoes?
One of three was Jimmy Choo. His skill was the basis of the Jimmy Choo “empire”. Jimmy Choo is a native of Malaysia. He was born in 1961 in the second smallest state of the Penang county. Should I say, in a family of local shoe-makers? As all children, he was interested in his parents’ business and tried to create his first shoes at the age of 11. Unfortunately, there is not much information about his family background, his childhood… and even now, he is just a man who does his job very well at his “secluded corner”. It is worth to mention that his real name is Jimmy Chow. In the beginning of 80's, he settled in London and began to study fashion design oriented on shoemaking. Cordwainers's Technical College in London and the London College of Fashion were places where Jimmy spent all his time those days. Inspired, talented… he had no money, no customs, no fame...
Second person played a dominant role in this story and gave a hand of help to the unknown Jimmy Chow. Tamara Melton became “a face, soul and muse of Jimmy Choo”.
Tamara is a Beverly Hills girl. She came from a successful and rich family, never needed money but went to work by father’s insistence (her father controlled Vidal Sassoon company). As a real beauty, she was addicted to shoes. This passion later helped her to get a job in London’s Vogue. Her job was to search for unique and stylish shoes for fashion articles in magazine. And she finally found what she was looking for… it was Jimmy Choo.
It was like a myth. She was looking for gold Greek sandals, and she found a man with gold hands who made everything from gold in her life instead. In the “secluded corner”, Jimmy and his helper, his niece Sandra Choi (the third person in our story) made their exclusive hand-made shoes of the best quality.
These days, Sandra Choi is a part of Jimmy Choo team (she is creative director), and she has unbelievable capacity for work. Jimmy has his skill to make comfortable shoes that seemed uncomfortable because of high heels, for example. Tamara – her father’s money. Though today they all have their own money earned by hard work but it was then, 11 years ago.
Tamara Melton was 27, she was already an editor-in-chief and suddenly Melton left her job. She believed in Jimmy Choo, a poor Chinese emigrant. Of course, Tamara already had a brilliant business plan and a big list of useful contacts which she gained during her Vogue period. To start their business, they needed money to open their office, money for bigger manufacture, money for everything. Tamara knew where she could get this money; she went to her closest friend – her father. Her father, a circumspect and a “hairy” person gave 250$ thousand for opening their company’s office.
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