This Olympics, more than ever, countries have tapped their greatest designers to shape up the uniforms. From Armani to Chanel. With the Olympics underway, luxury lovers may notice the designs of Prada, Salvatore Ferragamo, Giorgio Armani and Prada being worn by Olympic teams.
"This is going to be the most fashionable Olympic Games ever," proclaimed fellow Italian fashion designer Giorgio Armani at the launch of his Olympics designs. Armani has made uniforms for Team Italy for the opening and closing ceremonies.
With Prada serving as the official sponsor of the Italian National sailing team, many upscale designers worldwide have aligned their brand with the 2012 Olympics, which begins this week in London.
Italian luxury brand Salvatore Ferragamo has designed the uniform for the Republic of San Marino, which holds the distinction of being the oldest surviving sovereign state in the world. Since making its debut at the 1960 Summer Games, San Marino has yet to bring home a medal, but this year may be different as they don their stylish duds courtesy of the iconic luxury company.
French design house Hermes has designed France's Olympic equestrian uniforms for the 2012 Games. Now known for designer handbags including the iconic Hermes Birkin Bag, clothing and accessories, Hermes has more than one valid reason to support France’s equestrian ensemble: Established in 1837, the company originated as a horse saddle and harness shop.
French fashion house Chanel will also be on hand, the fashion powerhouse has opened a beauty outlet in Covent Garden's Market Building, just three days before the games begin. The pop-up store, which will offer the brand’s complete fragrance and beauty lineup, is scheduled to run through the rest of 2012.