Karlie Kloss is positioned for 1920s cinematic stardom, joining Clement Chabernaud for retailer Americana Manhasset’s Fall/Winter campaign. The duo pays tribute to America’s early film industry in shots photographed by Rocco Laspata for a campaign steeped in retro luxury and good taste called ‘Speechless’.
This month „Americana Manhasset“ debuts its oversized, black-and-white 64-page Fall Book, “Speechless.” Fall ready-to-wear, accessories and jewelry from the most luxurious brands in the world are captured in a high-style picture book starring top runway and editorial models Karlie Kloss and Clèment Chabernaud. And making his first appearance in a fashion campaign is Uggie, the dog who gained fame for his role in the Oscar winning film, “The Artist.”
In conjunction with the still images, Americana Manhasset will debut a silent short film, also entitled “Speechless.” The black-and-white piece is a fashionable homage to classic silent films of the early 1920’s. It features Kloss as the movie star, Uggie as her constant companion, and Chabernaud as her would-be suiter, along with a cast of other classic characters.
As well as appearing front and center on Americana’s website, a 30-second version of the film will appear on New York City taxi televisions for five days during New York Fashion Week, guaranteed approximately 1 million views.
Americana’s Fall campaign also includes a 4-minute behind-the-scenes video,“The Making of ‘Speechless,’” which gives viewers a fun, fast-paced, insider’s glimpse into the photo and video shoot. The music and editing of this piece epitomize the 1920’s vibe prevalent throughout the entire campaign.
The campaign was shot in Los Angeles at Paramount and KCET Studios, as well as Oviatt Penthouse and Cicada Restaurant, both famous for their genuine art deco details. Photographed, produced and styled by Laspata/DeCaro, the campaign has an authentic yet modern sensibility, with Americana’s heroine dancing the Charlston, chatting with Charlie Chaplin on the back lot, and driving onto the set in her 1920’s Cadillac.