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End Of Fiscal Year - How Have Gas Prices And Inflation Affected Your Bottom Line?

 
 
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Well, reading all the numerous complaints while I was gone regarding the site getting away from its professional roots for more seedy conversations, I figured I would bring up an issue important to everyone here - budgeting and finance.

I was taking a look at last quarters numbers, then this past years and looking at the budget projections for the new fiscal year that starts on Monday.

Whoa!

Gas prices and transportation costs are absolutely through the roof!

The first three quarters of this calendar year saw my expenditures in this area increase by 250%. That's a huge chunk. I bit the bullet and suffered a reduction in profit margin as a result. However, such a reduction is not sustainable.

That leaves three choices.

1) Increase prices to clients.

2) Reduce expenditures.

3) A combination of both.

Passing along price increases is always problematic and I, like many other businesses I know, have tried to avoid passing along price increases, hoping that the market would stabilize and inflation decrease. At this point, in spite of the cut in the Fed rate, I doubt this will happen. Yet, to increase prices while the competition holds the line reduces competitiveness.

Reducing expenditures is a tough one but probably preferable to losing clients to increased prices. Reducing fuel burned on photoshoots and marketing efforts cannot happen since the shoots and marketing must be done! My rates for advertising have been increased and since June the bulk of my advertising dollars promotes the models more than my companies. Hotel rates and airfare have increased. Rather than reduce the cost side that generates business, I am faced with the bitter option of reducing payout costs to talent. That would mean a cut in salaries paid to models on the photography end and possibly a reduction in commission from 15% to 12.5% on the agency end. Use that 2.5% decrease to offset the 250% fuel cost increase. The other way is to reduce the amount of days a model is on-island...cram all the takes into as short a time frame as possible and reduce re-shoots. The savings are on hotel rates and on daily rates for models. This avoids a pay cut to models for hours worked, but the model still gets less pay. Contracts would also have to be negotiated to a lower pay rate.

The final option is to combine a minimal price increase with a minimal pay reduction.

It is an ugly picture and I can see stress levels increasing for the first two quarters until everyone is used to the new reality.

So, I was wondering...are you all experiencing this same kind of crunch in other areas of the world and, if so, what are you doing about it?
:cantlook: Have faith that the universe will unfold as it should :cool:

Lots of looks here, Karl, without any comments. I think most of the people here are really kids and a few wannabes or browsers. I'm retired and have a really supportive wife!

Yours is possibly the most difficult of locations, considering so much has to be imported, including your models. Everything has to cost more. I think your last, a slightincrease in fees and a cut to the models, will be the best option of a difficult situation.

On the plus side, they are getting a trip to the tropics.

I joking called my summer trip, the trip of a lifetime. As costs rose, due to the falling dollar, it actually became a once-in-a-lifetime trip. We will not be able to afford to repeat the style or length of our trip. In the future we'll have to shop for the best transportation deal and arrange for modest lodging (a-tenting we will go) and stay away from restaurants with tablecloths.
If I haven't been there, I'm still planning on going!
If I haven't done it, I've still got time to try!

Hi, just wanted to say that I am also a retired photographer. Not by choice but for many of the reasons that Carib mentioned. Costs and competition increased and margins became smaller. When it came time that I needed new lab equipment I couldn't justify the expense. I retired from photography and went back to the blue collar trade I had when I was very young. Though my income is multiple times what it was when I had a studio and lab there is little personal reward. So anyway, I want to wish you luck with controlliing your costs and remaining competitive in your market. Try to keep in mind that your competitors are facing the same problems as you and they won't be able to suck up the tight margins very long either.

Same problem in England, everything's increasing but earnings are stagnant or going down.

Prices...you don't want to know! over $10 for a gallon for petrol.

Most of my income comes through in $US.

5 years ago this was about $1.48 to £, now it's about £2.10.

Had a meet with my bank last week and they are forecasting $2.35 over the next 3 years.

That's a 40% reduction in income over 8 years but costs increasing year on year.

Difficult to increase prices in the current climate, so reducing costs is the biggest area to hit.

Models rates are going to plummet over the next 12 months.

I share my time between Spain and England at the moment, but early next year I'm relocating permanantly to Spain. Living costs are about 30% below that of the UK plus, as I've just signed up with 2 new libraries specialising in bikini/beach glamour, it's a good location to shoot (better than England)

Kev

Hello Everyone!

Jurgita.com team is willing to wish everyone the happiest holidays ever!
We hope the New Year will bring the joy, warmth and prosperity to you and your families. Thank you all for being with us during the past years and hope to see you all next year too. You are the best!

Jurgita.com team
 
 
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