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Make Sure The Modeling Agency Is Legitimate: PART 1 (USA)

 
Most modeling agencies are honest and hard-working people, but there are a few scam artists out there that you should be aware of. There are some people who call themselves modeling agencies but actually make their living ripping off models. They prey on people who make decisions based on their emotions instead of good sound judgment. Often, they will tell you that you have a lot of potential, and that with their guidance they will make you a star. They might ask for up-front money to cover their promotional expenses. If that happens, walk out the door.

Legitimate modeling agencies make their money by getting a percentage of the bookings they get for the model. Corrupt modeling agencies make money not by booking models, but by receiving "up-front money," and by sending models to a photographer who actually works for them. The model will be told that all of his or her head shots and composite sheets must be shot by this one photographer. They will charge extraordinary fees for the work.

Legitimate Modeling Agency Casting

A few years ago I saw an ad in a Washington D.C. paper from a "New York" modeling agency who was relocating and looking for models. It felt like a scam to me, and I wanted to see first hand how these thieves operate. I called and set up an interview with the "modeling agency." I pretended that I had no experience and told him that I wanted to be a model. He told me that he rates everyone on a scale of one to five. If I was a five he would represent me. He told me I was a four. I told him how disappointed I was and began to leave. I knew he was not going to let me walk out the door. As I put my hand on the door knob he said, "Aaron, you know what, you are a four but you are very close to being a five. In fact I know a great photographer who could turn you into a five. With the right pictures I could start sending you up to New York." What he failed to mention was that the "great" photographer was part of his company. I should have gotten an Academy Award for the excitement I showed when I found out that I could become a five and be sent to New York. I told him that I had never been professionally photographed, still he was promising to send me to New York. No credible modeling agency would risk their reputation by sending someone with no experience to the largest commercial modeling market in the world. I asked the modeling agency, "What do I do next?" He whipped out a contract and said "All you have to do is sign here." I very quickly glanced at the contract and noticed the cost of the photo was $1,200. I told him I definitely wanted to do this but I would have to look the contract over at home and come back the next day. He put his hand on the contract and told me that "the contract does not leave his office." He also said that "a model's and modeling agency's relationship is built on trust. If you can't trust your modeling agency then your modeling agency will not be able to get work for you." I told him that I would have to call him back, and left. This guy was a sophisticated and manipulative con man.

To help you choose a reputable modeling agency, I have put together a list of things to look for when interviewing with an unfamiliar modeling agency:

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Make sure your appointment is scheduled during work hours. Always meet the modeling agency at his or her office. Do not meet with an unfamiliar modeling agency anywhere else.
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Look around the office. Are there pictures of ads they have booked for their models? If so, this is a good sign.
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Are the phones ringing? You want to see a busy office. Ask to see the head shots and comps of the models they represent. Do they look good? You might want to request to see the comps of a few of the models whose ads are displayed in the office. These charlatans have been known to fool people by placing ads in their office of models they do not represent. If a modeling agency is really working with a model he or she should have the model's composite sheet on hand.
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Ask to see their agency poster or book (photos of models they represent). Have you seen these models in any ads?
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If you know any models who work with the modeling agency, call them before your interview. Do they like the modeling agency? Do they get work through the modeling agency? Does the modeling agency treat them well? Are they paid on time? (Generally payments are made within 90 days.)
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Do you feel comfortable with the modeling agency? Call the local SAG, AFTRA, or ACTRA office. They have nothing to do with commercial modeling, but they might have some information about the agency.
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Call The Models Guild or the Better Business Bureau to see if any complaints have been made against the agency.
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If the modeling agency lies to you, makes outrageous promises, or asks for money (to cover phone calls or mailing expenses on your behalf), keep looking. Legitimate modeling agencies do not ask for expense money.

Taken with permission from the book How to Become a Successful Commercial Model.


Aaron Marcus has been a full-time actor and commercial model since 1986. He has been cast in 1063 (to date) TV and radio commercials, corporate films, and print ads. He is represented by 125 agents across the United States. Along with his modeling and acting, Aaron Marcus was a faculty member of The School for Film and Television/NY, and writer for numerous industry publications including Clique Magazine/Canada, New Generation Magazine/England, and The Models Guild. Marcus is also the author of How to Become a Successful Commercial Model.
http://www.onemodelessencelimited.com

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