Last post by Artistic Pursuit, LLC in topic Monthly Modeling Contest

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Promotion Agency Scams

 
 
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Watch out for promotion agency scams. A promotion agency can look like a modeling agency, talk like a modeling agency, and act like a modeling agency, and even call itself a modeling agency, and include the word "modeling" in its business name, but it does not pay like a modeling agency.

Not all agencies are the same. They cannot all get models high-end or lucrative jobs. Some focus on the high-end and they are very successful; they don't have time for low-end jobs. Others focus on the low-end jobs and they don't have the ability, contacts, etc., to get high-end jobs.

Aspiring models unfamiliar with the differences between promoting and modeling can hear about an "agency" and make the false assumption the pay is good, and it is worth their time and money to get started.

The bogus promotion agency passes itself off and promotes itself as a modeling agency because most aspiring models would not pay much attention if they knew the truth. Would you respond to the following advertisement?

Agency seeking workers to hand out flyers
Must drive one hour. Lasts two hours. Pays $15/hr. Less 20% commission for agency.

Handing out flyers, signing people up for credit cards, demonstrating products, attending events, tradeshows, etc., all fall under what some people call "promotional modeling." But is it really "modeling"? If someone passes out a flyer, does that make them a model?
http://www.onemodelessencelimited.com

Nope. That is promo stuff. It pays like 20 bucks an hour here in Calif but that is not modeling! But, hey it's usually 100 bucks for a few hours-- not bad!

I agree with you Cheri, 100 bucks in your pocket will pay some bills and it is better than 0 bucks.
You still have to start with something for a begining just to become noticed.

Being a spokes model presenting on stage at an event, decorating cars before races, bikini clad beer girls at brewery events, ring girls at boxing matches, sign girl or host or hostess at conventions and events.

The people I deal with want representatives for their products who are trained in good posture and presentation, have good manners, look good, smile a lot, can speak clearly and intelligently and still look as fresh as new fallen snow after hours under hot lights or bright sun.

Oh yeah...and they have to know how to take a good camera shot in front of a banner or product because the company wants photos and videos of the event for later promotional purposes.

And the spokes model is paid.

I am not certain where that gets classified as a scam. Or where the persons doing the promotion are not models. Top companies hate recruiting off the street or at the local Labor Department. They never know what they are going to get.

When they go to an agency, the agency guarantees the performance of the model.

Every modeling gig is not in a studio or on a set.

Hmmm...let me take a local example. A new Chablis has a grand premier. They chose one of the $100 million yachts that decorate our harbor to have their fancy dan event. I send models to be hostesses, serve Chablis and chat congenially with the guests. Does the yacht location make it modeling while the beer company's grass lawn makes it ...what? The OP never gave a name to what he does not call promotional modeling.

I am also not sure where he is coming from when he says "They cannot all get models high-end or lucrative jobs".

I, for one, do not know of any agency that can consistently get all of their models "high-end or lucrative jobs".

Frankly, I will agree with him about hard-selling like the credit card sign-ups and their ilk. That is marketing, not modeling, and marketers get paid commissions on their sign ups, not a set fee. I will never, ever send a model out on something like that. No, that is not modeling.

If a model is getting paid and she is assigned a gig at a promotional event...why in the world would she not go, especially if she is not really getting any other gigs. Hey...hard as an agency tries, some models just will not be chosen by the clients. We try hard to weed these models out during recruitment, but the industry is a guessing game. He who guesses best wins. In the meantime, a promotional event does in fact give that model a chance to be noticed 1) by the crowd (you never know who will be there) and 2) by the management of the company. They always send management, especially public relations and marketing people to the event. Guess who you want to notice you...not necessarily the president of the company...but rather the people who make the everyday decisions about print, video, web, radio and other types of advertising. These are the people who come to me as an agency. These are the people that if the model impresses them will call me back and ask specifically for that model.

A beer company car giveaway that I provided models to last summer comes to mind. I provided six models who each received $250 for their 6 hour effort. At the close of the event, the two marketing guys (who, incidentally met me for the first time while I was doing a beach shoot) asked me about the possibility of using two of the girls for a year for their local print ad campaign.

By going to the promotional event, these two ladies got themselves a one year paid contract.

Because a model agency (like almost every single agency I know) provides models to promotional events does not make that agency not a model agency.

Lastly...a scam is where you are cheated in one way shape or form. Where is the cheat when the model gets paid when he or she would instead be sitting home playing video games?

Sorry, Omel. A lot of your advice in your various postings in on target. However from my experience I have to disagree with you on this one. A model can state when she signs with an agency whether or not she is willing to do that kind of work. I guarantee you though, someone else will be more than happy to do the job.
:cantlook: Have faith that the universe will unfold as it should :cool:

I could not agree more with you Carib. In my experience there is no point of searching of someone on the street or through labour department. Mostly you get someone with high demands and low performance.
I wouldn't say that promotional agency is a scam because they say that they are modeling agency, lots of promotional work is done by models and that's a fact.
Omel, I like your advices and I believe that they mostly prepare young girls how to behave in models world but this advice wasn't so good.

Thanks, Jan.

And I just came up with a fine example, although she was not doing modeling, but rather singing. But the example is close enough...both models and singers use agencies and promoters.

Britney Spears started out doing mall gigs. That is what her manager was getting her...mall promotional sets.

Work enough malls and display enough people magnetism and someone important is bound to notice you.

In the meantime, while dreaming starry-eyed about a hoped-for big break, a buck earned at a small gig is a buck you did not have yesterday.
:cantlook: Have faith that the universe will unfold as it should :cool:

Good points brought to the fore there Karl - now I am interested to see if OMEL come back to comment on what you just said and show us that they dont just offer good advice in the forums but can also respond to some of your/our comments and backup some of their advice.

C'mon OMEL there's a lot of us who Im sure would like to hear your side now that we've heard Karls :thumbup:

Peter
:thumbup:GET UP AND GO -
THE EARLIER THE BETTER:proud:

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Total results: 7
Pages: 1    [1]