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 ID: 228669 Posts: 87 | Date: 2008-01-30 19:58 Does the company even have a website? Did they never have a website? Is it
always "under construction"? Although having a website does not prove a business
is legitimate, the internet has been widely used for commerce since 1995, and it
does not take long to build a website, so there is really no excuse for a
legitimate business not to have a website.
There are several things to look for on a modeling company's website:
Clear business description
Is the company a modeling agency? Does it say it is? Do they fudge it? Don't
they say what they are? Is it a full and accurate description?
Date of Origin
When did the business start? How long have they been in business?
Client List
Do they have any clients? Who are their clients?
License
Does the company have a modeling agency license?
Tear Sheets
Are there tear sheets to prove the models they represent got work and were
published, and not just promotional "modeling"?
Street Address
Is it a website or a business with an office and a website? Is there only a PO
Box number, or a street address and phone number?
Prices
Do they tell you the cost (incl. expenses, such as travel)? Are there hidden
expenses? Are they upfront? Or do they need hard sales pressure to emotionally
manipulate people in order to get them to pay? Can the company stand on the
strength of its past performance and reputation communicated online or in print?
Are they up front about upfront fees?
Success rate
Do they tell you their success rate?
FAQ
If the website has a FAQ, does it include answers to basic and important
questions, or are significant issues such as cost avoided?
Substantiated Claims
Does the company make claims on its website which are not or cannot be
substantiated, and you are just supposed to take their word for it?
Photography
Do the pictures on the website look professional? Does it look like they know
what they are doing? Were all the pictures of models taken by the same
photographer?
Photographer
If the company uses one photographer, do they provide his name and website
address so you can review his work?
Models
Do they show pictures of the models they represent? Do they look like models? Do
they include pictures of their previous modeling work? Or are they all "new
models"?
Leaders
If the website has pictures of its leaders, do they look like people you would
want to babysit your kids?
Quotes
Are there quotes from leaders who you know or have you never heard of them or
their company?http://www.onemodelessencelimited.com |
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