Levina Kumar

SNIPER MARKETING
Club “Black NYC” - December 2003 to January 2004
Position - Representative
Promoted the club at various locations through out the city for a month before its opening night.
SNIPER MARKETING
OZ - HBO Series - February 2004
Position - Team Leader
Promoted Oz’s new season’s DVD all over the city. Also, managed the crowd at Tower Record during meet and greet sessions with the cast.
SNIPER MARKETING
Nivea 4 Men - August 2004 to September 2004
Position - Team Leader
Promoted Nivea’s new products for men, outside the football stadium in NE, NY and CT.
SNIPER MARKETING / FREE CAR MEDIA
Esprit Clothing - September 2004
Position - Team Leader
Promoted Esprit in E. Hampton and Manhattan for two weeks each by driving wrapped cars and handing out discount cards. Also, managed a team of 4 people.
SNIPER MARKETING / YAHOO! / CIAO BELLA
Vanilla Donut Dream and Red Velvet Ice Cream - September 2004
Position - Team Leader
Promoted two of these new ice creams featured on The Apprentice a night before the promotion. The promotion was held at Good Morning America Show at Rockefeller Center.
SNIPER MARKETING
SAW - The Movie - Lions Gate - October 2004
Position - Team Leader
Promoted the movie all over the city and helped the executives in different tasks on the special screening day.
SNIPER MARKETING
New York University - October 2004
Position - Representative
Promoted a new Division of NYU all over the city in different Graduate and Undergraduate Schools.
ENCOMPASS OUTDOOR MEDIA
NY Association of Better Choices - October 2004
Position - Street Team Manager
Promoted NYABC/No West Side Stadium Campaign all over the city. Managing 4 teams of 30 people in total was one of the major duties. The campaign lasted for 2 weeks.
ENCOMPASS OUTDOOR MEDIA
Costa Rica Bartending Competition - October 2004
Position - Representative
Promoted the competition by going to each and every bar in the city. Handed out competition forms to the bartenders and persuaded them to participate.
ENCOMPASS OUTDOOR MEDIA
Samsung - October 2004
Position - Street/Atrium Team Manager
Promoted Samsung’s new Atrium, located on the 3rd floor of Time Warner Building, throughout the city. Managing 2 teams of 8 people was one of the major duties besides the non-stop effort of driving the crowd to the atrium.
SNIPER MARKETING
NY Jets - November 2004
Position - Representative
Promoted NY Jets at the Giants Stadium, NJ by giving out free Jets posters to the fans.
SNIPER MARKETING
NY Giants - November 2004
Position - Representative
Promoted NY Giants at the Giants Stadium, NJ by giving out free Giants posters to the fans.
ENCOMPASS OUTDOOR MEDIA
Time Warner Cable / INHD - November 2004
Position - Street Team Manager
Promoted Time Warner’s new High Definition Channels at Time Square and Columbus Circle. Once again, spreading the news about the new channels was just as important and well-done as managing 2 teams of 6 people.
ENCOMPASS OUTDOOR MEDIA
Webster Bank / Scarsdale, NY - December 2004
Position - Street Team Manager
Promoted Webster Bank’s new branch in Scarsdale, NY. Our 2 teams gave free coffee and hot chocolate to early morning commuters in promotional cups.
ENCOMPASS OUTDOOR MEDIA
Wachovia Bank - December 2004
Position - Street Team Manager
Promoted Wachovia Bank’s new branch in the city. Handing out candy cans, bank’s flyer and managing 3 people were one of the most important duties.
ENCOMPASS OUTDOOR MEDIA
Webster Bank / Rye, NY - December 2004
Position - Street Team Manager
Promoted Webster Bank’s new branch in Rye, NY. Our 2 teams gave free coffee and hot chocolate to early morning commuters in promotional cups.
SNIPER MARKETING / FREE CAR MEDIA
Starbucks - December 2004
Position - Street Team Manager
Promoted Starbucks allover the city by driving a car with a cup placed on the roof. Also, managed 9 other drivers throughout the promotion.
ENCOMPASS OUTDOOR MEDIA
Food Network - Iron Chef America - January 2005
Position - Street Team Manager
Promoted Food Network’s new reality show, Iron Chef America. Our 3 teams gave free newspapers and flyers of the cooking show at locations like Grand Central and Penn Station.
ENCOMPASS OUTDOOR MEDIA
ASPCA Speaks - October 2005
Position – Street Team Manager
Promoted ASPCA’s new ad campaign by handing out free bracelets at 5 different locations throughout the city for 5 days. Also, managed 4 teams of 3 people each.
HADLEY MEDIA
Sony Ericsson - November 2005
Position - Team Manager
Promoted the new Sony Ericsson phone at 4 different Bally’s gyms in NY for 4 weeks. The concept was to play live music from the walkman cell phone and signup people to win a new walkman cell phone.
STAGE2MARKETING
Coors light - March 2006 (ongoing)
Position - Spokes model
Promoted Coors light by buying people beers and handing out free promotional items across different bars throughout Manhattan.
FUSION MARKETING
Vichy Skincare - May 2006 to Sept 2006
Position - Manager
Promoted popular French skincare Vichy at locations like Rockefella, CVS and Duane Reade’s. Team members gave away free samples to different locations throughout till the month of July.
SUGAR MARKETING
HSBC Bank - May 2006 to June 2006
Position - Spokes Model/Beauty Queen
Promoted the launch of new HSBC Banks (whatsyourpointofview.com) throughout Manhattan by posing as a beauty queen in bank’s window display.
HADLEY MEDIA
Rescue Me Promo - June 2006
Position - Team Manager
Promoted the launch of the new show by handing out branded promotional items at Military Island, Times Square. Also managed 8 teams of 3 people each.
GC MARKETING
Wella Hair Show - June 2006
Position - Spokes Model/Hair Model
Modeled for the famous Arrojo Studios representing the latest hairstyles and colors by famous celebrity stylist from the “Not What to Wear” show on channel TLC.
VG MARKETING & MEDIA
Verizon - July 2006
Position - Team Manager
Promoted Verizon’s FIOS Service at high traffic beaches in Long Island by handing out free beach umbrellas.
VG MARKETING & MEDIA
Aveeno - July 2006
Position - Team Manager
Promoted Aveeno’s new sun block lotion at Jones Beach, Long Island by handing out free lotion samples.
FORMULA PR
Ugly Betty - Sept 2006
Position – Promotional Specialist
Created a buzz about ABC’s new show Ugly Betty by going to the most populated areas of NYC and handing out fake resumes and compacts dressed up as Ugly Betty in a black wig, pink glasses and a poncho.
ENCOMPASS OUTDOOR MEDIA
Borders Bookstore - Oct 2006
Position – Promotional Specialist
Promoted Borders New Opening at One Penn Plaza, Penn Station by handing out Borders discount branded coupons around Penn Plaza.
TRASHTALK OUTDOOR MEDIA
Bank of America - Oct 2006
Position – Brand Ambassador
Promoted by participating on one of the largest promotions in NYC - the Bank of America product launch by riding on double decker buses and interacting with consumers by distributing collateral and promotional items throughout different locations in NYC.