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The Garment and Beauty product industries are large users of models. People want to see what clothes or beauty products look like on somebody. Your high fashion, designer-label garments, are designed for what fashion designers view as the "ideal woman." This is someone tall and slender, somewhat leggy, with a swan like neck. In major markets like New York, this is someone who is at least 5'9" tall and a size six. For men it is at least 6 foot tall and a 40 regular - of course. you have to have that "look" to go with the clothes. In secondary markets we would like to have this but often work with fashion models that don't meet these measurements. It is more important you just have a look of being tall and slender and that sample clothes will fit you. The "look" calls for more of the classic beauty than the extreme looks you find in the fashion magazines.In addition to the above numbers there are some general descriptive terms for the "model look." The industry looks for someone who is small to medium boned, fit but not buff. With a long graceful swan like neck, a square jaw and high strong cheek bones. The eyes should be wide set, almond shaped and even, with thick eye lashes. Skin should be clear, small pored, even toned with no scares, tattoos, or piercing. Lips should be medium to full and teeth should be straight and white. Shoulder should be broad and have a long legged look. You should have good posture and be able to carry yourself gracefully. Hair should be healthy and in good condition.
Types of Fashion modeling:
FASHION EDITORIAL MODELING - Vogue, Elle, Glamour, Cosmo, etc. - these and many other magazines today that focus on fashion have lots of editorial pages they must fill each month. Many of these editorial pages feature models wearing what the magazine thinks will be the next trend in fashion. Editorial work does not pay as well as other types of high fashion modeling but it is great for building a model's reputation and getting tear sheets for one's portfolio. Also, because fashion magazines are not as constrained as advertising work, they can use more 'extreme' and 'special beauty' models in their pages.
FASHION RUNWAY MODELING - Clothing designers traditionally show their new collections twice a year (Fall and Spring) to perspective buyers. Designers present these collections to a gathering of buyers by sending models down a walkway or runway. How well a model brings the clothes to life and shows important features of the garments can determine how well they sell. So it is worth it to a designer to have the most ideal models show these collections. This leads to why models have to meet very strict requirements and why they get such high fees for this type of work. These young models tend to be very tall, slender and move very well in clothes.
FASHION CATALOG MODELING - There are a lot of clothing catalogs produced. These catalogs, wheth...
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